I’m a certified digital analytics professional with 10+ years of hands-on analytics experience working with major brands such as Dell, Ford, Sephora, Weight Watchers, and the Wall Street Journal. I have worked with many reporting tools, but I am most intimately acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user. If the data doesn’t exist in those tools, then I know how to corral it in there. If the data does exist in those tools, then I know how to wrangle it out. (Note: I also want to be a cowgirl, so I like to use ranching terminology when I talk about data.)
I’m a certified expert in:
- Adobe Analytics (formerly Omniture SiteCatalyst/Discover)
- Google Analytics
- Tealium Tag Management System
I’m proficient in:
- Adobe Test&Target
- Google Optimize
- Visual Website Optimizer
- Google Data Studio
- Google Tag Manager
- Adobe Dynamic Tag Manager
- R Statistical Programming Language
I’m also known for:
- general Excel geekery
- typing over 80 wpm
- being teased for making everything into a spreadsheet
Want to read about whatever analytics / Excel geekery that’s been on my mind? Please read my blog.
Would you like to know more about my professional experience? Please view or download my resume.
To learn more about my background and aspirations, please read about me.
For more information on what I can do for you in the future, contact me.