I’m a certified digital analytics professional with 10+ years of hands-on analytics experience working with major brands such as Dell, Ford, Sephora, Weight Watchers, and the Wall Street Journal. I have worked with many reporting tools, but I am most intimately acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user. If the data doesn’t exist in those tools, then I know how to corral it in there. If the data does exist in those tools, then I know how to wrangle it out. (Note: I also want to be a cowgirl, so I like to use ranching terminology when I talk about data.)
I’m a certified expert in:
- Adobe Analytics
- Google Analytics
- Google Data Studio
I’m proficient in:
- Tealium iQ Tag Manager
- Google Tag Manager
- Google Optimize
- Adobe Target
- Google Analytics 4
- Adobe Customer Journey Analytics / Alloy.js
- Adobe Launch Tag Manager
- Tealium AudienceStream
- R Statistical Programming Language
I’m also known for:
- general Excel geekery
- typing over 80 wpm
- being teased for making everything into a spreadsheet
Want to read about whatever analytics / Excel geekery that’s been on my mind? Please read my blog.
Would you like to know more about my professional experience? Please view or download my resume.
To learn more about my background and aspirations, please read about me.
For more information on what I can do for you in the future, contact me.