morganshotelgroup.com (2009)
My involvement in the www.morganshotelgroup.com site redesign included:
- Created the technical specification for an update to MHG's Omniture SiteCatalyst implementation, and worked directly with the developers to code and QA the analytics tracking tags.
- Performed post-launch data validation against financial data to ensure accuracy of the new SiteCatalyst data.
- Provided daily launch reporting for the first few weeks after go-live to closely monitor the performance of the new site.
- Conducted post-launch deep dive analysis and collaborated with user experience architects to propose changes to under-performing areas of the new site.
- Partnered with compete.com to create an in-depth competitive analysis across the hotel industry.
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