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shop.angrybirds.com (2012)More info coming soon... nokia.com (2009-2010)Nokia is a major mobile phone manufacturer, and have a global web presence with websites in over 60 countries. As part of a global agency partnership with Wunderman/ZAAZ, I relocated to Helsinki, Finland and served as the Monetization Manager of the Testing and Targeting team to monitor the return on investment of Nokia's testing program. morganshotelgroup.com (2009)Morgans Hotel Group is a high-end boutique hotel chain with properties in NYC, LA, San Francisco, Miami, Boston, and London. In 2009, ZAAZ lead a complete overhaul of their site, online booking system, and Omniture SiteCatalyst implementation. dell.com (2008)Dell.com is one of the world's leading computer/electronics ecommerce sites. Visitors can research, configure, and purchase custom computer systems online, as well as get product support. In 2008, Dell migrated from a home-grown internal web analytics solution to Omniture SiteCatalyst. I was a consultant on this global project to roll out SiteCatalyst to all markets, along with a colleague from ZAAZ and a group of Omniture engineers. ford.com (2007)Ford.com is Ford's product and brand site, which contains detailed information on cars, trucks, and SUVs. In 2007, Ford partnered with Wunderman/ZAAZ to launch an optimization program to run online A/B/n experiments to increase the number of key-buying activities performed by visitors. I served as the analyst on this initial project team. fossil.com (2006-2007) Fossil.com is the flagship ecommerce site for Fossil, a manufacturer of vintage-inspired fashion apparel and accessories including watches, handbags, wallets, and belts. The site is on the MarketLive platform, and generates over $24M in revenue and 20M visits per year.
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