For extended details, please download the PDF of my resume or view my LinkedIn profile.
| Professional Experience | |
|---|---|
| Aug 2022 - present | Product Manager of Analytics Audible Dallas, TX, USA |
| Mar 2017 - Jul 2022 | Principal Digital Analytics Consultant Blast Analytics Dallas, TX, USA |
| Jun 2014 - Feb 2017 | Senior Digital Analytics Consultant EY Society (formerly Society Consulting) Dallas, TX, USA |
| Dec 2012 - May 2014 | Web Analytics Manager Interstate Batteries Dallas, TX, USA |
| Mar 2011 - Aug 2012 | Digital Analytics Strategist Quru Helsinki, Finland |
| Sep 2009 - Oct 2010 | Monetization Manager / Analyst ZAAZ / Wunderman Helsinki, Finland |
| Aug 2007 - Sep 2009 | Senior Web Analyst ZAAZ Seattle, WA, USA |
| Jan 2006 - Aug 2007 | Ecommerce Operations Manager Fossil Dallas, TX, USA |
| Jun 2002 - Jan 2006 | Emarketing Manager Alcon Laboratories Fort Worth, TX, USA |
| Certifications | |
|---|---|
| 2010-2024 | Adobe Certified Expert: Adobe Analytics Business Practitioner |
| 2016-2024 | Digital Analytics Association Certified Web Analyst™ |
| 2019-2020 | Tealium AudienceStream Basic User Certification |
| 2018-2020 | Adobe Certified Expert: Adobe Analytics Architect |
| 2016-2020 | Adobe Certified Expert: Adobe Analytics Developer |
| 2010-2018 | Google Analytics Individual Qualification Certification |
| 2014-2017 | Tealium Advanced Deployment & Solutions |
| 2014-2015 | Optimizely Platform Certification |
| 2012-2015 | Adobe Analytics Processing Rules Certification |
| Education | |
|---|---|
| 2001 | Charles Sturt University Wagga Wagga, NSW, Australia Graduate Diploma of Information Technology |
| 1995-1999 | University of North Texas Denton, TX, USA Bachelor of Arts in English and Spanish |
| Specialties | |
|---|---|
| Expert | Adobe Analytics |
| Google Analytics | |
| Google Data Studio | |
| Excel | |
| Proficient | Tealium iQ Tag Manager |
| Google Tag Manager | |
| Google Optimize | |
| Optimizely | |
| Adobe Target | |
| Tableau | |
| Learning | Google Analytics 4 |
| Adobe Customer Journey Analytics / Alloy.js | |
| Adobe Launch Tag Manager | |
| Tealium AudienceStream | |
| Segment | |
| R Statistical Programming Language | |
| SQL | |
| Other | general Excel geekery |
| typing over 80 wpm | |
| being teased for making everything into a spreadsheet | |