Resume / CV

For extended details, please download the PDF of my resume or view my LinkedIn profile.

Professional Experience
Aug 2022 - June 2023Product Manager of Analytics
Dallas, TX, USA
Mar 2017 - Jul 2022Principal Digital Analytics Consultant
Blast Analytics
Dallas, TX, USA
Jun 2014 - Feb 2017Senior Digital Analytics Consultant
EY Society (formerly Society Consulting)
Dallas, TX, USA
Dec 2012 - May 2014Web Analytics Manager
Interstate Batteries
Dallas, TX, USA
Mar 2011 - Aug 2012Digital Analytics Strategist
Helsinki, Finland
Sep 2009 - Oct 2010Monetization Manager / Analyst
ZAAZ / Wunderman
Helsinki, Finland
Aug 2007 - Sep 2009Senior Web Analyst
Seattle, WA, USA
Jan 2006 - Aug 2007Ecommerce Operations Manager
Dallas, TX, USA
Jun 2002 - Jan 2006Emarketing Manager
Alcon Laboratories
Fort Worth, TX, USA
Active Certifications
2010-2024Adobe Certified Expert: Adobe Analytics Business Practitioner
2016-2024Digital Analytics Association Certified Web Analyst™
2023-2024Google Analytics 4 Certification
Past Certifications
2018-2020Adobe Certified Expert: Adobe Analytics Architect
2016-2020Adobe Certified Expert: Adobe Analytics Developer
2019-2020Contentsquare Fundamentals
2010-2018Google Analytics Individual Qualification Certification
2014-2015Optimizely Platform Certification
2014-2017Tealium Advanced Deployment & Solutions
2019-2020Tealium AudienceStream Basic User Certification
2001Charles Sturt University
Wagga Wagga, NSW, Australia
Graduate Diploma of Information Technology
1995-1999University of North Texas
Denton, TX, USA
Bachelor of Arts in English and Spanish
ExpertAdobe Analytics
Google Analytics 4
Google Looker Studio
ProficientTealium iQ Tag Manager
Adobe Launch Tag Manager
Google Tag Manager
Adobe Target
LearningAdobe Customer Journey Analytics
Tealium AudienceStream
R Statistical Programming Language
Othergeneral Excel geekery
typing over 80 wpm
being teased for making everything into a spreadsheet