Resume / CV

For extended details, please download the PDF of my resume or view my LinkedIn profile.

Professional Experience
Mar 2017 - presentPrincipal Digital Analytics Consultant
Blast Analytics & Marketing
Dallas, TX, USA
Jun 2014 - Feb 2017Senior Digital Analytics Consultant
EY Society (formerly Society Consulting)
Dallas, TX, USA
Dec 2012 - May 2014Web Analytics Manager
Interstate Batteries
Dallas, TX, USA
Mar 2011 - Aug 2012Digital Analytics Strategist
Quru
Helsinki, Finland
Sep 2009 - Oct 2010Monetization Manager / Analyst
ZAAZ / Wunderman
Helsinki, Finland
Aug 2007 - Sep 2009Senior Web Analyst
ZAAZ
Seattle, WA, USA
Jan 2006 - Aug 2007Ecommerce Operations Manager
Fossil
Dallas, TX, USA
Jun 2002 - Jan 2006Emarketing Manager
Alcon Laboratories
Fort Worth, TX, USA
Certifications
2010-2022Adobe Certified Expert: Adobe Analytics Business Practitioner
2016-2021Digital Analytics Association Certified Web Analyst™
2019-2020Tealium AudienceStream Basic User Certification
2018-2020Adobe Certified Expert: Adobe Analytics Architect
2016-2020Adobe Certified Expert: Adobe Analytics Developer
2010-2018Google Analytics Individual Qualification Certification
2014-2017Tealium Advanced Deployment & Solutions
2014-2015Optimizely Platform Certification
2012-2015Adobe Analytics Processing Rules Certification
Education
2001Charles Sturt University
Wagga Wagga, NSW, Australia
Graduate Diploma of Information Technology
1995-1999University of North Texas
Denton, TX, USA
Bachelor of Arts in English and Spanish
Specialties
ExpertAdobe Analytics
Google Analytics
Google Data Studio
Excel
ProficientTealium iQ Tag Manager
Google Tag Manager
Google Optimize
Optimizely
Adobe Target
Tableau
LearningGoogle Analytics 4
Adobe Customer Journey Analytics / Alloy.js
Adobe Launch Tag Manager
Tealium AudienceStream
Segment
R Statistical Programming Language
SQL
Othergeneral Excel geekery
typing over 80 wpm
being teased for making everything into a spreadsheet